Proposed concept · Pixel Noir Studio
An artisan butcher
An artisan butcher in Brussels putting orders on click & collect.
Studio site concept proposed to an artisan butcher in Brussels. The idea: turn the physical counter into an online shop with cuts catalog, click & collect, online payment and pickup notifications. The butcher keeps cutting, the site handles orders.
The problem
A neighborhood butcher spends his day between the block and the counter. Every customer who calls to reserve a bone-in rib or a whole lamb stops a knife.
Saturday morning, the queue spills onto the sidewalk. Some customers give up, others buy less. No system to pre-order the day before.
Questions come back every day by phone, repeating the same answers: origin, storage, cutting and cooking tips.
The Studio approach
- 01A homepage showing the artisan, the team, the meat. A photo for each cut. Tradition and craft front and centre.
- 02Online catalog with selection by type (beef, lamb, poultry, house-made charcuterie) and by cut. Secure Mollie payment, counter pickup at the chosen time.
- 03Chatbot answering origin, storage and cooking questions. 24/7 answers, the butcher focuses on cutting.
What Studio brings
Click & Collect 24/7
The customer orders the day before, picks a pickup slot. The butcher prepares in the morning, the package waits at the counter. No more queue Saturday morning.
Catalog by cut
Each cut has its photo, its origin, its estimated weight, its price per kilo. The customer sees what they buy before coming. Stock updated by the butcher from his phone.
Advice chatbot
Answers to common questions: meat origin, storage, cutting and cooking tips. The butcher is no longer interrupted during cutting.
Promotions and live stock
Weekly promo, meat to sell before closing, daily prepared dish. Push notification to loyal customers from the Studio app.
What it would bring the butcher
- →No more queue Saturday morning: anticipated orders are ready, the butcher prepares in advance.
- →The phone rings less, the butcher stays at the block. Repetitive questions go through the chatbot.
- →Special orders (whole lamb, leg, feast meat) are anticipated and billed in advance.
- →Strong local Google visibility: "artisan butcher Brussels", "butcher near me" become reachable.
Running a butcher shop or food store?
Studio is a website that works for you: click & collect, cuts catalog, chatbot, mobile CRM. Everything runs on its own, from €49/month. You stay at your craft.