Free ROI Simulator
Estimate your business's missed revenue in 30 seconds. Select your sector and answer two questions to get a personalized estimate.
Estimate
Missed revenue simulator
What sector do you work in?
How to use the simulator
- Select your business sector from the list. Each sector has its own averages for online customer behaviour (Google search rate, typical conversion rate, average basket, visit frequency).
- Answer two simple questions about your current activity volume and acquisition channels. No sensitive financial information is requested.
- Get an instant estimate of the potential clients you're missing because of a suboptimal web presence, and a matching monthly missed revenue range.
- To go further, leave your email: we send you a more detailed, personalised analysis within 24h, with no commitment.
How to read the results
- The missed revenue shown is a reasonable lower bound. The calculations are deliberately conservative: they rely on public studies (Google, IAB Europe, Belgian sector reports) and use averages, not best cases.
- The number represents clients who are looking for you but don't find you, or find you but bounce because your site is too slow, unclear, not reassuring, or not mobile-friendly. It does not include people who never search in the first place.
- The conversion rate used is typical for the sector, yours may be better if your offer stands out, or worse if you operate in a highly competitive market.
- The figure is not a promise of what a Pixel Noir site would bring you: it's an estimate of the gap between your current situation and a properly optimised web presence, all levers combined.
Why calculating your web ROI matters
Most SME owners see their website as an expense, not an asset. That's a perception mistake: a well built site is a commercial asset that works 24/7, without salary, without breaks, without human error.
Without a number, you can't prioritise. "Should I spend €500, €1500 or €5000 on my site?" has no abstract answer. It depends on the missed revenue your current setup generates and how fast you want to close that gap.
Calculating web ROI also lets you compare investment channels objectively. The same budget could go to paid ads, SEO, content or a technical rebuild. Knowing the potential gap helps you prioritise.
Finally, this kind of calculation makes the project tangible. Instead of "we should redo the site someday", you get a monthly number that lets you act or consciously accept the cost of doing nothing.
Limits of the simulator
These estimates are based on sector averages. They do not replace a personalised audit that accounts for your specific local market, direct competition, positioning and brand. If the numbers resonate, ask for a free diagnostic rather than deciding solely based on the simulator. The simulator is a thought starter, not a final decision tool.