Case Study, Pixel Noir Studio client
Boucherie Leopold
A neighborhood butcher in Jette, Brussels. Its Studio site is live: it takes orders on click & collect.
Boucherie Leopold handed us its site, and it is live. A neighborhood butcher on rue Léopold I in Jette, Brussels, where the days run between the block and the counter. The Studio site turns the physical counter into an online shop: cuts catalog, click & collect, online payment and pickup notifications. The butcher keeps cutting, the site handles orders.
Demo video. Prices and data are fictional.
The problem
Boucherie Leopold spends its days between the block and the counter. Every customer who calls to reserve a bone-in rib or a whole lamb stops a knife.
Saturday morning, the queue spills onto the sidewalk. Some customers give up, others buy less. No system to pre-order the day before.
Questions come back every day by phone, repeating the same answers: origin, storage, cutting and cooking tips.
The Studio approach
- 01A homepage showing the artisan, the team, the meat. A photo for each cut. Tradition and craft front and centre.
- 02Online catalog with selection by type (beef, lamb, poultry, house-made charcuterie) and by cut. Secure Bancontact and card payment, counter pickup at the chosen time.
- 03Chatbot answering origin, storage and cooking questions. 24/7 answers, the butcher focuses on cutting.
What Studio brings
Click & Collect 24/7
The customer orders the day before, picks a pickup slot. The butcher prepares in the morning, the package waits at the counter. Whoever ordered skips the Saturday queue.
Catalog by cut
Each cut has its photo, its origin, its estimated weight, its price per kilo. The customer sees what they buy before coming. Stock updated by the butcher from his phone.
Advice chatbot
Answers to common questions: meat origin, storage, cutting and cooking tips. The butcher is no longer interrupted during cutting.
Promotions and live stock
Weekly promo, meat to sell before closing, daily prepared dish. Push notification to loyal customers from the Studio app.
What the site brings
- →The Saturday queue has a way out: whoever orders the day before picks up an already prepared package, with no waiting on the sidewalk.
- →The questions that used to come by phone (origin, storage, cooking) go through the chatbot. The butcher stays at the block.
- →Special orders (whole lamb, leg, feast meat) are placed and paid in advance, with no call.
- →The site is live in French, Dutch and English, catalog and opening hours included: enough to exist on searches for a butcher in Jette.
Running a butcher shop or food store?
Studio is a website that works for you: click & collect, cuts catalog, chatbot, mobile CRM. Everything runs on its own, from €49/month. You stay at your craft.