Case Study · Pixel Noir Studio Client
WK Haustechnik
Swiss plumbing and heating company. Trilingual site with automatic lead routing into Outlook.
WK Haustechnik in Bassersdorf, near Zurich, was receiving every single request into a single Outlook inbox: emergency, renovation quote, routine maintenance, all mixed together. Hours wasted on sorting, and emergencies slipping through. We shipped a trilingual showcase site (DE/FR/EN) with a routing system that drops each lead into the right Outlook folder, sorted by language and by request type.
The problem
Every request landed in the same info@ inbox. Plumbing, heating, emergency repair, renovation quote, yearly maintenance: no order, no visible priority.
The owner had to read everything in the morning to understand what was urgent. A leak reported at 10pm on a Friday could wait until Monday just because it sat between two quote requests.
Existing site was outdated, no French version for the Vaud French-speaking customer base, no structured lead capture.
The approach
- 01Trilingual Studio site (DE/FR/EN) with automatic locale switching based on visitor language, consistent content across all 3 versions.
- 02Structured contact form: the visitor picks a service category (plumbing, heating, emergency, renovation, maintenance) before writing their message.
- 03On arrival, the lead is automatically enriched (company, subject, detected language) and dispatched into the right Outlook folder: "Website-Interessenten" for DE, "Prospects site web" for FR, etc.
- 04"Notdienst" (emergency) requests get priority and are separated from the normal flow so nothing urgent slips through.
What we solved
Automatic trilingual routing
The visitor does nothing. Their language is detected, their category is set by the form, the email lands already sorted in Outlook on the owner's side.
Emergencies visible at a glance
A leak or a heating breakdown in winter no longer blends in with a quote request. Dedicated folder, prefixed subject, immediate response possible.
Opening to the French-speaking market
Before: DE only. After: DE/FR/EN with adapted content, the owner finally captures Vaud and cross-border customers who used to skip the site.
Results
- →No more leads lost in the noise, each request arrives already sorted
- →Daily morning sorting time divided by ~4
- →Trilingual site opens a French-speaking customer base previously invisible
- →Emergencies handled within the day, no longer within the week
Drowning in inbound emails?
We can ship you a site that sorts for you, in the visitor's language, into your Outlook or your CRM. Let's talk.