Case Study, Pixel Noir Studio Client
WK Haustechnik
Swiss plumbing and heating company. Trilingual site, plus an assistant that reads the whole info@ inbox, flags leads and emergencies, and files every contact into Microsoft 365.
WK Haustechnik in Bassersdorf, near Zurich, received everything in a single info@ Microsoft 365 inbox: emergency breakdown, quote, supplier invoice, regular customer, routine maintenance, all in one place. Hours lost every morning to sorting, and emergencies slipping through. We shipped a trilingual showcase site (DE/FR/EN) and, above all, an assistant that automatically reads every incoming email, sorts it by category, recognises recurring contacts to open a dedicated folder for each, and pushes leads and emergencies to the top.
The problem
Everything landed in the same info@ inbox: plumbing, heating, emergency repair, quotes, supplier invoices, regular customers, admin. No order, no visible priority.
The owner read everything each morning to figure out what was urgent and which customer to follow up. A leak reported at 10pm on a Friday could wait until Monday just because it sat between two quotes.
The same customers and suppliers kept coming back, but every email vanished into the pile: no memory of contacts, no structured lead capture, and a site too old with no French version for the Vaud customer base.
The approach
- 01An assistant that automatically reads every new message in the info@ inbox and sorts it by category: quotes, invoices, suppliers, leads, admin.
- 02Recurring-contact detection: as soon as a customer or supplier comes back, the system recognises them and opens a dedicated folder, created with the owner's approval.
- 03Trilingual Studio site (DE/FR/EN) with a structured form: the visitor picks their service category before writing. The lead arrives enriched (company, subject, language) in the right Microsoft 365 folder.
- 04"Notdienst" (emergency) requests and leads are pushed to the top, separated from the normal flow, so nothing important slips through.
What we solved
The whole inbox read and sorted
No longer just form leads: every incoming email is read, sorted by category and filed in Microsoft 365. The owner opens an already-ordered inbox instead of sifting through everything.
Recurring contacts recognised
A returning customer or supplier is no longer just another anonymous email. The system spots them, groups their exchanges and opens their own folder. No more digging for history.
Emergencies visible at a glance
A leak or a heating breakdown in winter no longer blends in with a quote request. Dedicated folder, prefixed subject, immediate response possible.
Opening to the French-speaking market
Before: DE only. After: DE/FR/EN with adapted content, the owner finally captures Vaud and cross-border customers who used to skip the site.
Results
- →A fully sorted info@ inbox every morning, no important email lost in the noise
- →Recurring contacts recognised and grouped, with no manual searching
- →Daily morning sorting time divided by ~4
- →Emergencies handled within the day rather than the week, and a trilingual site that opens a previously invisible French-speaking customer base
Drowning in inbound emails?
We can ship you an assistant that reads, sorts and files your inbox for you, recognises your regular contacts and surfaces what's urgent, into your Microsoft 365 or your CRM. Let's talk.