Case Study | Pixel Noir Product
Moveat
The tracking notebook for sports coaches and their clients.
A sports coach tracks their clients across a spreadsheet, a WhatsApp thread and PDFs sent on Sunday night. Photos get lost in the conversation, measurements are never compared, and nobody sees who is dropping off. Moveat puts all of it in one place: the client fills in their check-in on their phone, the coach reads it on their screen.
The problem
The coach juggles Excel, WhatsApp and PDFs. No usable history, no curve, no view of who is progressing and who is dropping off.
The client sends photos into a chat thread. Three months later nobody can find them, and the before/after comparison simply does not exist.
Existing fitness apps are either too generic, or too expensive for an independent coach tracking fifteen people.
The approach
- 01Two uses, one product: the client fills in on their phone, the coach reads and writes on their computer. Each one sees what they need, nothing more.
- 02The client configures nothing. No settings, no menu, no preferences. They fill in their check-in and read their diet.
- 03No number is shown unless it was measured. No completion gauge, no invented score, no confetti over a kilo lost.
What we solved
A check-in that never gets lost
A half-filled form on a phone that dies is a client who never starts again. The draft is saved continuously and picks up exactly where they stopped.
Photos that are genuinely private
Body photos are intimate. Private bucket, signed URLs, strict isolation between coaches at the database level. No public index, no accidental sharing.
The coach never retypes
Whatever can be computed is computed: diet macros are not typed by hand. The coach writes the food, the totals follow on their own.
What is live
- →Client mobile space: onboarding, check-in with photos, diet consultation
- →Coach space: invitations, curves, full-screen photo comparison, diet editor
- →Automatic check-in reminders that do not pile up when a client goes quiet
- →Three-tier subscription, currency matched to the coach's country
Got a SaaS project in mind?
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